brand.new

The Stripes

The Stripes

visual identity
redesign
2022

ανασχεδιασμός
οπτικής ταυτότητας
2022
IDENTITY
WEBSITE
COPYWRITING
CONTENT

We redesigned the identity for the Stripes, an independent film production studio located in Athens.

Our main visual strategy was to create a fresh and coherent yet diverse visual language that matches the company’s bold, successful and professional character.

For the logo, we kept the wide aspect of horizontal lines of the previous logo. These lines refer to the three owners of the company, so we started working on how these can also depict the letter S. The rest of the visual language consists of various elements, more or less stylized, originating from the world of video production. These internal references were processed in various ways to create a rich visual system that represents the company. 

Ανασχεδιάσαμε την ταυτότητα για τους Stripes, ένα ανεξάρτητο  στούντιο παραγωγής που βρίσκεται στην Αθήνα. Η βασική στρατηγική ήταν να δημιουργήσουμε μια φρέσκια, συνεκτική, όμως διαφοροποιημένη οπτική γλώσσα που να ταιριάζει με τον σύγχρονο, δυναμικό και εδραιωμένο χαρακτήρα της επιχείρησης.

Για το λογότυπο, διατηρήσαμε την ευρεία αίσθηση των οριζόντιων γραμμών του προηγούμενου λογότυπου. Αυτές οι γραμμές αναφέρονται στους τρεις ιδιοκτήτες της εταιρείας, αλλά ταυτόχρονα  αποφασίσαμε να σχηματίζουν και το γράμμα S, ενδυναμώνοντας έτσι την έννοια της συνοχής. Η υπόλοιπη οπτική γλώσσα αποτελείται από διάφορα στοιχεία που έχουν ως προέλευση τον κόσμο της παραγωγής βίντεο. Αυτές τις παραπομπές τις επεξεργαστήκαμε με διάφορους τρόπους για να δημιουργήσουν ένα πλούσιο οπτικό σύστημα που να αντιπροσωπεύει την εταιρεία.

Additionally, we thought it would be interesting for the business cards to have an additional frame that would help the user see how various 35mm standard lenses would crop an image by looking through the opening and adjusting the distance between the frame and their eyes.

Typography-wise, our choice was the Formular typeface from the Brownfox foundry, a great typographic system that is clean, effective, and performs excellently in various roles, from the logo word itself to any kind of text.

Επιπλέον, θεωρήσαμε ιδιαίτερα ενδιαφέρον για τις κάρτες να συνοδεύονται από ένα πρόσθετο πλαίσιο που βοηθάει τον χρήστη να δει πώς “κροπάρεται” η εικόνα σε διάφορους στάνταρτ φακούς 35mm, απλά κοιτώντας από το άνοιγμα και προσαρμόζοντας την απόσταση μεταξύ του πλαισίου και των ματιών του.

Τυπογραφικά η επιλογή μας ήταν η γραμματοσειρά Formular της βερολινέζικης Brownfox, ένα τυπογραφικό σύστημα που κρίναμε ότι αποδίδει ιδανικά, τόσο στην ταυτότητα, όσο και σε οποιεσδήποτε ανάγκες κειμένου για την εταιρεία. 

Logo hd2
Previous hd2
New hd2
Folder out
Folder in hd
Envelope hd
Cards hd
Hands card2 hd
Cards photo
Finder hd
3 caps hd

website design
2022

σχεδιασμός
ιστότοπου
2022

The Stripes website leverages the visual identity to offer a fully interactive and visually immersive experience. For its two pages, the home and an about page, we utilized elements from the world of video production and film technology, putting emphasis on the interaction, yet still keeping the visitor engaged in the brand story.

The website’s bold feeling begins with an in-house edited showreel to match the brand identity, while offering a glimpse of project clips selected by their team.

Σχεδιάσαμε τον ιστότοπο των Stripes, ένα ανεξάρτητο στούντιο παραγωγής στην Αθήνα.  Ο ιστότοπος των Stripes αξιοποιεί την οπτική ταυτότητα, με στόχο μια πλούσια εμπειρία για τον χρήστη. Αυτό που θέλαμε ήταν να προσφέρουμε μια πλήρως διαδραστική και οπτικά καταιγιστική εμπειρία μέσα σε έναν ιστότοπο δύο σελίδων, την αρχική και την about. Χρησιμοποιήσαμε στοιχεία από τον κόσμο της παραγωγής βίντεο και της τεχνολογίας του κινηματογράφου και δώσαμε έμφαση στη διαδραστικότητα, φροντίζοντας παράλληλα να διατηρήσουμε όλη την προσοχή του επισκέπτη στραμμένη στην ιστορία του brand.

Σε συμφωνία με την εταιρική ταυτότητα, η bold αίσθηση του ιστότοπου ξεκινά με ένα σύντομο βίντεο μονταρισμένο από το γραφείο μας, που παρουσιάζει δειγματα της δουλειάς των Stripes, από κλιπάκια που επέλεξε η ομάδα τους.

The about page is an informative brand storyboard that unrolls by scrolling down the page. Additionally, we attended to the texts, keeping them succinct, to serve the specifications of the animation. 

The Stripes identity along with the website design is a project highlighting the holistic approach of our agency that keeps a tight focus on strategy while maximizing an impactful, interactive feel.

Η σελίδα about είναι ένα storyboard πληροφοριών για το brand, που ξετυλίγεται σκρολάροντας προς τα κάτω. Επιμεληθήκαμε επίσης τα κείμενα, φροντίζοντας να είναι λακωνικά, για να εξυπηρετήσουμε τις προδιαγραφές του animation. Η ταυτότητα των Stripes, μαζί με το σχεδιασμό του ιστότοπου, είναι ένα project που αναδεικύνει την ολιστικη προσέγγιση του γραφείου μας, η οποία εστιάζει σταθερά στη στρατηγική, μεγιστοποιώντας ταυτόχρονα την εντυπωσιακή, διαδραστική αίσθηση.

Meenartboard 41
Striopes screens
Meenartboard 21

thestripes.gr

thestripes.gr

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