BN Grotesque

BN Grotesque



BN Grotesque is our internal typeface designed to directly, clearly and truthfully deliver the message. Our design approach was based on striking a balance between the Neo-Grotesque typeface heritage, humanistic sans-serif features and several design choices that we’ve made for both Latin and Greek character sets.

H BN Grotesque είναι η εσωτερική γραμματοσειρά που σχεδιάσαμε, βασισμένη στην ιδέα ότι θέλουμε ένα τυπογραφικό σύστημα που να μεταδίδει άμεσα, καθαρά και ειλικρινά το μήνυμα. 

Our goal was to create an optimal, harmonious and visually euphonic outcome at any text size. In that notion, we implemented a precise geometric design, visual corrections, new approaches like widening the -t and -r characters, particular numbers, a stable set of capital letters, an overhaul of how specific Greek characters are perceived, and many other choices that ultimately define our typographic project.

H σχεδιαστική μας προσέγγιση βασίζεται στη δημιουργία ισορροπίας ανάμεσα στην παράδοση των Neo-Grotesque γραμματοσειρών, των ανθρωπιστικών χαρακτηριστικών αναγνωσιμότητας των σύγχρονων Sans-Serif και πολλών σχεδιαστικών επιλογών που κάναμε τόσο για τα λατινικά όσο και για τα ελληνικά τυπογραφικά στοιχεία που σχεδιάσαμε. Συγκεκριμένα για τα ελληνικά τυπογραφικά στοιχεία πάρθηκαν αποφάσεις ανακατανομής των ισορροπιών για την δημιουργία μιας νέας αρμονίας στην απόδοση των κειμένων και τίτλων στα ελληνικά.

BN Grotesque is a result of research, hard and systematic work, constant evaluation, and many specific typographic decisions based on how the typeface performs in words and meanings both, in several languages including Greek.

Τα πεπλατυσμένα -θήτα, -φι, η επαναφορά της οξύτητας του -ξι, το πιο εμφατικό τελικό σίγμα (-ς) είναι μερικές από τις επιλογές που κάναμε.

In that context, we perceive the development of BNG as a reference point for our agency’s identity. Τhe typeface was designed in bold and regular weights.

Η BN Grotesque είναι αποτέλεσμα μελέτης, επίπονης και συστηματικής εργασίας, πολλών δοκιμών, συγκεκριμένων θέσεων για την τυπογραφία, και αποτελεί σημείο αναφοράς για την ταυτότητα του γραφείου. Η γραμματοσειρά σχεδιάστηκε σε bold και regular βάρη.


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