visual identity
and packaging

οπτική ταυτότητα
και συσκευασία

EVIK is an industrial company specializing in cable pulling grips and we designed their corporate, product and web identity – that is, the sum of the company’s visual identity.

Η EVIK συστήματα έλξης καλωδίων είναι μια σύγχρονη εταιρεία για την οποία έχουμε σχεδιάσει την εταιρική, προϊοντική και ηλεκτρονική ταυτότητα, το σύνολο δηλαδή της οπτικής ταυτότητας.

The common denominator of the three is the fully individualized design and the adjusted distribution of information within each media, whether that is the packaging of a product, exhibition booth stands or the company’s industrially focused website.

Κοινή συνθήκη στην οποία αναπτύχθηκαν τα παραπάνω είναι ο πλήρως εξατομικευμένος σχεδιασμός και η προσαρμοσμένη κατανομή πληροφοριών στον εκάστοτε χώρο, είτε αυτός είναι η συσκευασία ενός προϊόντος, είτε το περίπτερο μιας έκθεσης, είτε το website της εταιρείας βιομηχανικού ενδιαφέροντος. 




The redesign of EVIK’s website incorporated all the elements that compound the language of visual identity. From the choice of typeface to the choice of color code we designed and brought to life an interactive version of the visual identity in a new, completely customized environment that promotes and compliments the products. The main idea behind the new website was the boxy design that comes across through it, creating a «functional grid» inside which the products are presented and the user navigates.

Το εξ ολοκλήρου ανανεωμένο website της evik σχεδιάστηκε ακολουθώντας όλα τα στοιχεία που συντάσσουν το λεξιλόγιο της οπτικής ταυτότητας. Από την επιλογή της γραμματοσειράς έως τον χρωματικό κώδικα σχεδιάσαμε και υλοποιήσαμε την διαδραστική εκδοχή της οπτικής ταυτότητας σε ένα νέο, πλήρως εξατομικευμένο περιβάλλον προβολής και ανάδειξης των προϊόντων. Βασική ιδέα για το νέο site ήταν ο boxy σχεδιασμός που συναντάται σε όλο το site, δημιουργώντας έναν «λειτουργικό κάναβο» μέσα στον οποίο παρουσιάζονται τα προϊόντα και περιηγείται ο χρήστης.

Within this design concept, inspired by an electrician’s tool case, information is presented in a screen that adjusts fully depending on the device, without the need for scrolling. This uniform, compact design becomes functional through a modified, simple and easy website navigation system. Finally, the structure and design of the website have been done in a way to ensure that it can be easily upgraded in the future.

Σε αυτόν τον σχεδιαστικό κανόνα, για τον οποίο έμπνευση ήταν η εργαλειοθήκη του ηλεκτρολόγου, η πληροφορία παρουσιάζεται σε μια οθόνη που προσαρμόζεται πλήρως ανάλογα την συσκευή, χωρίς να χρειάζεται scrolling. Αυτός ο ενιαίος, συμπαγής σχεδιασμός γίνεται λειτουργικός μέσω ενός προσαρμοσμένου στο σχεδιασμό, απλού και εύκολου συστήματος πλοήγησης. Τέλος, η δομή και ο σχεδιασμός του site έγινε με τρόπο τέτοιο ώστε να είναι εύκολη η μελλοντική του αναβάθμιση σε ηλεκτρονικό κατάστημα. 



The core axis of the design process when developing the packaging for EVIK was on the one hand the creation of visual coherence between products and apps / promotion actions, and on the other hand, the resolution of various matters concerning the specific product.

Οι συσκευασίες έχουν ως κεντρικό άξονα σχεδιαστικής ανάπτυξης αφενός τη δημιουργία οπτικής συνάφειας μεταξύ των προϊόντων και των εφαρμογών / δράσεων προβολής τους, αφετέρου την επίλυση διάφορων ζητημάτων που αφορούν το συγκεκριμένο προϊόν. 

After studying the products we took into consideration the way the products are presented in the stores, how easy they are to transport, and their low cost of production as well as the straightforward fit of the product’s packaging.

Έτσι, μετά από μελέτη των προϊόντων λήφθηκε υπόψη ο τρόπος ανάρτησης των προϊόντων στα καταστήματα, η εύκολη μεταφορά τους, το χαμηλό κόστος παραγωγής και η εύκολη εφαρμογή της συσκευασίας στο προϊόν. 

exhibition booth stands

εκθεσιακά περίπτερα

We designed the booths for EVIK exhibitions around the world, following the corporate and product identity

Για τις ανάγκες εκθεσιακής προβολής της EVIK, σχεδιάζουμε τα περίπτερα της εταιρείας για εγχώριες και διεθνείς εκθέσεις.

and adapting them to meet the need for a cohesive, yet thorough brand presentation inside the limited space of a commercial exhibition booth.

Η σχεδιαστική λογική ακολουθεί την εταιρική και προϊοντική ταυτότητα, αναπτύσσοντας την προβολή των προϊόντων στον χώρο της εκάστοτε έκθεσης με συνεκτικότητα, σαφήνεια και επάρκεια για τον επισκέπτη.

Evik exhibition booth retina copy
Exbooth size form

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