kyriakos melas

κυριάκος μελάς

identity for a chef
2018

οπτική ταυτότητα
2018

Kyriakos Melas is a well-known chef and nutrition consultant and he asked us for a new visual identity that would meet his communication needs. So we designed a range of applications to mark the chef’s contact with his audience in a new, simple, yet comprehensive way.

Ο Κυριάκος Μελάς, σεφ και σύμβουλος διατροφής, μας ζήτησε μια νέα οπτική ταυτότητα για τις ανάγκες της επικοινωνίας του. Έτσι σχεδιάσαμε μια σειρά από εφαρμογές που σηματοδοτούν με έναν νέο, απλό αλλά περιεκτικό τρόπο την επικοινωνία του σεφ με το κοινό του.

Using the logo as a starting point, we thought of a simple monogram version dominated by the geometry of a circle, a shape that can be associated with many cooking references and materials.

Ξεκινώντας από το σήμα, σκεφτήκαμε μια απλή εκδοχή μονογράμματος όπου να κυριαρχεί η γεωμετρία του κύκλου, θεωρώντας ότι είναι ένα σχήμα που συνδέεται με πολλές εφαρμογές και υλικά που σχετίζονται με τη μαγειρική.

Combining the circle with the letter M led us to a simplified pomegranate logo, a fruit that can be associated with hygienic and life-like cooking, concepts that the chef wants to promote.

Σε συνδυασμό με το Μ, μας οδήγησε στην περιγραφή του σχήματος του ροδιού, ενός σχήματος με έντονες τις έννοιες της υγιεινής και ζωογόνου μαγειρικής που θέλει ο σεφ να προωθήσει.

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