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nestora terra

nestora terra

brand naming and
packaging identity

ονοματοδοσία και
σχεδιασμός προϊοντικής

Νestora Terra is a newly established olive oil and local products company located in Pylos, Greece. For this new business we created the whole visual and product identity from scratch, including the naming of the products and the company.

Η Nestora Terra είναι μια νεοσύστατη εταιρεία ελαιολάδου και άλλων τοπικών προϊόντων με έδρα την Πύλο. Για τη νέα επιχείρηση, σχεδιάσαμε το σύνολο της ταυτότητας και της συσκευασίας συμπεριλαμβανομένων των ονομάτων της εταιρίας και του προϊόντος.

As Pylos and Messinia have a longstanding tradition and history, the client asked for a traditional design approach, which would target a premium market. What we did was to explore this initial direction, furthering it into a new narrative. This narrative explores new ways in composition, layout and overall outlook, while adopting specific elements from the past.

Καθώς η Πύλος και η Μεσσηνία συνδέονται στενά με την παράδοση και την ιστορία, ο πελάτης ζήτησε μια «παραδοσιακή» γενική προσέγγιση σχεδιασμού που στοχεύει στην premium αγορά. Αυτό που σκεφτήκαμε ήταν να διατηρήσουμε την αρχική αυτή κατεύθυνση, ταυτόχρονα όμως να διερευνήσουμε νέους τρόπους μετατροπής παλαιών και ιστορικών στοιχείων σε ένα νεό αφήγημα.

In this framework, we created a loop of geometric shapes derived from ancient Greek motifs that were designed and distributed in such a way to offer a kinetic effect when the bottle rotates. This infinite loop of shapes, which symbolises time, evolution, and growth, also provides a 360° perception of the container, a principle which we generally uphold in packaging design.

For this aesthetically fused approach, we implemented a single colour silk-print directly onto the bottle. Finally, we designed all the stationery  for the company as well as the website.  


Σε αυτό το πλαίσιο, δημιουργήσαμε μια αλληλουχία σκίτσων, που προέρχονται από αρχαία ελληνικά αγγεία και μοτίβα, που ανασχεδιάστηκαν και διανεμήθηκαν με τέτοιο τρόπο ώστε να προσφέρουν ένα κινητικό αποτέλεσμα όταν περιστρέφεται το μπουκάλι. Αυτή η αέναη λούπα σχημάτων, τα οποία συμβολίζουν το χρόνο, την εξέλιξη και την παραγωγή, παρέχει μια αντίληψη 360° στο δοχείο, που αποτελεί και γενικότερη αρχή μας στο σχεδιασμό συσκευασίας.

Για αυτήν την αισθητικά συγχωνευμένη προσέγγιση, αποφασίσαμε μεταξοτυπία ενός χρώματος απευθείας στο μπουκάλι για να εξισορροπήσουμε το τελικό αποτέλεσμα. Τέλος, σχεδιάσαμε το σταθερό μέρος της ταυτότητας, καθώς και τον ιστότοπο για τη νέα οντότητα.




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