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phocus visual identity

phocus visual identity

naming, logo design,

ονοματολογία, σχεδιασμός λογότυπου, σλόγκαν

Phocus is a company that specializes in strategic marketing and communication solutions for pharma and health companies. Phocus wanted us to create a visual identity and design it from scratch. Our goal was to present a more professional and contemporary image towards their clients.

Η phocus είναι μια εταιρεία που ειδικεύεται στο σχεδιασμό στρατηγικής και επικοινωνιακών λύσεων για φαρμακευτικές εταιρείες. Η phocus ήθελε να σχεδιάσουμε και να σκεφτούμε από την αρχή την οπτική ταυτότητα της. Ξεκινήσαμε με την ονομασία της εταιρείας, που είναι ένα λογοπαίγνιο μεταξύ των λέξεων pharma και focus.

The initial step was to work on the name of the brand, which is a play on the two words, pharma and focus. We felt that our concept and idea behind the logo expressed a simple yet strong visual language. 

Ο στόχος μας για την εταιρεία ήταν να παρουσιάσουμε ένα πιο επαγγελματικό και σύγχρονο παρουσιαστικό προς τους πελάτες της. Η σκέψη μας πίσω από το λογότυπο ήταν να πάρουμε μια απόφαση για μια οπτική γλώσσα απλή και ισχυρή.

The two brackets in the logo provide and mark the area that the company focuses on, and also highlight the meaning of the name along with the dedication needed in this division.

Οι δύο αγκύλες δημιουργούν την περιοχή όπου δραστηροποιείται η εταιρεία, και αναδεικνύουν επίσης το νόημα του ονόματος μέσω της αφοσίωσης της.

Besides the logo we also designed the naming that would complement the typographic solution.

Παράλληλα με το λογότυπο σχεδιάσαμε και το σλόγκαν που συμπληρώνει την τυπογραφική μας πρόταση.

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