poseidon med II

poseidon med II

logo, slogan,
campaign identity

λογότυπο, σλόγκαν,
ταυτότητα καμπάνιας

Poseidon MED II is the next phase of the Poseidon MED LNG Bunkering Project that serves the purpose of the transition from oil to natural gas ships. The main leader of the project is DEPA, who also presented this initiative along with the new logo in the European Parliament in February 2016.

Το Poseidon Med II είναι η επόμενη φάση του Poseidon Med LNG Bunkering Project που έχει ως σκοπό του την μετάβαση του καυσίμου των εμπορικών πλοίων από πετρέλαιο σε φυσικό αέριο. Ηγέτης του project είναι η ΔΕΠΑ, που παρουσίασε αυτή την πρωτοβουλία μαζί με το νέο λογότυπο στο Ευρωκοινοβούλιο το Φεβρουάριο του 2016.

Our objective for the new identity was to further highlight the transition to a greener future.

Ο στόχος μας για την καινούργια ταυτότητα ήταν να αναδείξουμε ακόμα περισσότερο τη μετάβαση προς ένα πιο πράσινο μέλλον.

The revamp process included many core areas of refinement. An update of the typeface and a new vivid color range instead of a single color, emphasis on a friendlier approach and a more contemporary feeling, to match the ambitions of the project.

Η διαδικασία της επαναδημιουργίας περιείχε πολλές κομβικές ενότητες ανανέωσης. Μια αναβάθμιση στην γραμματοσειρά και μια νέα έντονη χρωματική γκάμα, αντί απλώς ενός χρώματος, δίνουν έμφαση σε μια πιο φιλική προσέγγιση και αναδίδουν ένα πιο σύγχρονο προφίλ, έτσι ώστε να ταιριάξει με τις φιλοδοξίες του ίδιου του project.

Along with the new logotype, we also created a new slogan for the Poseidon MED II campaign. “Sailing on the LNG era”.

Παράλληλα με το καινούργιο λογότυπο, δημιουργήσαμε ένα καινούργιο σλόγκαν για την καμπάνια του Poseidon Med II. “Sailing on the LNG era”.


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