Probiocell

Probiocell

packaging identity
2020 - 2026

ταυτότητα
συσκευασίας
2020-2026

IDENTITY

PACKAGING

ART DIRECTION

COPYWRITING

SOCIAL MEDIA

CONTENT

Probiocell is a cosmetics brand specializing in the development of advanced probiotic products.

For this project, we designed the corporate and packaging identity, developing a brand and packaging system that translates the brand’s scientific background into a clear, confident and contemporary presence.

Η Probiocell είναι μια εταιρία καλλυντικών που ειδικεύεται στην ανάπτυξη προηγμένων προβιοτικών προϊόντων.

Για την probiocell σχεδιάσαμε την εταιρική ταυτότητα και την ταυτότητα συσκευασίας, αναπτύσσοντας ένα ενιαίο σύστημα brand και συσκευασίας που μεταφράζει το επιστημονικό υπόβαθρο της μάρκας σε μια καθαρή, σίγουρη και σύγχρονη παρουσία.

The core concept was to introduce a series of targets as distinctive visual symbols for each product, expressing the targeted action that each product’s probiotic formula offers to the skin.

Η κεντρική ιδέα ήταν η εισαγωγή μιας σειράς «στόχων» ως διακριτών οπτικών συμβόλων για κάθε προϊόν, εκφράζοντας τη στοχευμένη δράση που προσφέρει στην επιδερμίδα η προβιοτική σύνθεση κάθε προϊόντος.

This principle was also reflected in the product titles and verbal descriptions, creating a direct and coherent relationship between what the consumer sees and what the product promises.

Through a minimal, system-based design approach, we organized information with clarity across the packaging surfaces, while using precise art direction and premium material choices to reinforce the brand’s value.

Η ίδια αρχή αποτυπώθηκε και στις ονομασίες των προϊόντων και στις λεκτικές περιγραφές, δημιουργώντας μια άμεση και συνεκτική σχέση ανάμεσα σε αυτό που βλέπει ο καταναλωτής και σε αυτό που υπόσχεται το προϊόν.

Μέσα από μια μινιμαλιστική, συστηματική σχεδιαστική προσέγγιση, οργανώσαμε την πληροφορία με σαφήνεια στις επιφάνειες της συσκευασίας. Η σχεδιαστική αυτή ακρίβεια επεκτάθηκε στο art direction και στις premium επιλογές υλικών, ενισχύοντας τη συνολική αξία της μάρκας.

Probiocell

Probiocell

packaging identity
2020 - 2024

σχεδιασμός
προϊοντικής
ταυτότητας
2019

IDENTITY

PACKAGING

COPYWRITING

WEBSITE

SOCIAL MEDIA

CONTENT

Probiocell is a cosmetics brand specializing in the development of advanced probiotic products.

For this project, we designed the corporate and packaging identity, developing a brand and packaging system that translates the brand’s scientific background into a clear, confident and contemporary presence.

H Probiocell είναι μια νέα εταιρεία καλλυντικών, με προϊόντα αποκλειστικά από προβιοτικά, για την οποία σχεδιάσαμε αρχικά την εταιρική ταυτότητα και την ταυτότητα συσκευασίας και κατόπιν την ιστοσελίδα.

The core concept was to introduce a series of targets as distinctive visual symbols for each product, expressing the targeted action that each product’s probiotic formula offers to the skin.

Κύρια ιδέα ήταν η ανάδειξη της στοχευμένης δράσης που παρέχουν τα συγκεκριμένα προϊόντα. Οπτικά αυτό προσεγγίστηκε με τη δημιουργία των οπτικών στοιχείων των “στόχων”, και συνδυάστηκε με ανάλογη αντιμετώπιση στο λεκτικό κομμάτι σε μια γενικά λιτή αλλά αυστηρά καθορισμένη σύνθεση.

This principle was also reflected in the product titles and verbal descriptions, creating a direct and coherent relationship between what the consumer sees and what the product promises.

Through a minimal, system-based design approach, we organized information with clarity across the packaging surfaces, while using precise art direction and premium material choices to reinforce the brand’s value.

Επιπλέον, θέλαμε μια καλά νοημένη διανομή των πληροφοριών στον χώρο συσκευασίας που βοηθά τον καταναλωτή να αντιληφθεί τα χαρακτηριστικά του προϊόντος- κατεύθυνση που υποδηλώνει τη θέση μας για την αντιμετώπιση του σχεδιασμού συσκευασίας γενικότερα.

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