sas branding

sas branding

packaging and
brochure design


sas is currently expanding to a whole new series of charging products including charging cables. For the cables we thoroughly examined the way they should be coiled inside the packaging, and using CAD and 3D software we estimated the exact curvature so as to design the foam compartment.

H sas επεκτείνεται σε μια νέα σειρά προϊόντων φόρτισης που περιλαμβάνουν και καλώδια φόρτισης. Για τα καλώδια αυτά μελετήσαμε προσεκτικά τον τρόπο με τον οποίο τυλίγονται και μέσω CAD και 3D προγραμμάτων υπολογίσαμε ακριβως την καμπυλότητα ώστε να σχεδιάσουμε το αφρώδες υλικό στο οποίο τυλίγεται το προϊόν.

After that initial phase, we created a unique die-cut to fit our rebranded design. Besides the graphic design we undertook the product photography and CGI for the mockups. Finally we added all the technical specifications and information necessary for the tech-knowledgeable consumer. The sas company has a full range of self-adhesive lighting strip products and many high-tech accessories of many possibilities.

Μετά την αρχική αυτή φάση σχεδιάσαμε το ιδιαίτερο κοπτικό το οποίο ενσωματώνεται στον νέο γενικό ανα-σχεδιασμό που κάναμε για την sas. Εκτός από το design αναλάβαμε την φωτογράφιση των προϊόντων καθώς και τα 3D γραφικά για τα mockups. Tέλος προσθέσαμε όλες  τις απαραίτητες πληροφορίες και προδιαγραφές για τον χρήστη. 

For the led-it line, we were asked to design a brochure presenting its possibilities in a clear and definite manner to the general public, without losing the necessary technical information at the same time.

Η εταιρεία sas διαθέτει μια πλήρη γκάμα προϊόντων αυτοκόλλητων ταινιών φωτισμού και πολλών παρελκόμενων υψηλής τεχνολογίας πολλών δυνατοτήτων.

For the brochure, besides the basic design, we extensively worked on the texts and slogan, the product photos, and some high-fidelity, photometry-based renderings that realistically show the performance of lighting in the environment. Finally, we redesigned all the technical emblems of the series as well as the led-it logo, based on the new branding adopted by the company since early 2017.

Για την σειρά led-it μας ζητήθηκε να σχεδιάσουμε ένα έντυπο που να προβάλει τις δυνατότητες με σαφή και ξεκάθαρο τρόπο στο ευρύ κοινό, χωρίς ταυτόχρονα να υπολείπεται στις απαραίτητες τεχνικές πληροφορίες. Για το έντυπο, εκτός από το βασικό σχεδιασμό επιμεληθήκαμε σε μεγάλο βαθμό τα κείμενα και τα slogan του εντύπου, τις φωτογραφίες των προϊόντων καθώς και κάποια υψηλής πιστότητας renderings, βασισμένα σε φωτομετρία, που δείχνουν ρεαλιστικά την απόδοση του φωτισμού στον χώρο. Τέλος, επανασχεδιάσαμε όλα τα τεχνικά εμβλήματα της σειράς καθώς και το σήμα led-it, με βάση το νέο branding που υιοθέτησε η εταιρεία από τις αρχές του 2017. 

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