sin to chrono (over time)

συν τω χρόνω

visual identity

οπτική ταυτότητα

We were asked to design a visual identity for a center of healthy ageing, where people with post-traumatic, neurological issues or problems from Alzheimer disease and dementia can find help. 

Μας ζητήθηκε να σχεδιάσουμε μια ταυτότητα για ένα κέντρο υγιούς γήρανσης και αποκατάστασης ατόμων που αντιμετωπίζουν προβλήματα από νόσους όπως το alzheimer ή θέλουν να βελτιώσουν την κατάσταση της υγείας τους μετά από επεισόδια και τραύματα που επηρεάζουν το νευρικό σύστημα.

We focused on the concept of time as a parameter through which you can observe the outcome of a treatment. For this challenging project, we came up with various ways of expressing the objective of the center in a contemporary and compact way. 

Σε αυτό το δύσκολο project σκεφτήκαμε διάφορες διαδρομές για να εκφράσουμε με έναν σύγχρονο και συμπαγή τρόπο την δραστηριότητα. Ταυτόχρονα θέλαμε να αναδείξουμε την παράμετρο του χρόνου ως παράγοντα στον οποίο διαφαίνεται το αποτέλεσμα της όποιας θεραπείας.

The logo and visual identity were chosen among the rest due to their simplicity and immediate tone that was achieved by utilizing typographic elements.

Το λογότυπο και η ταυτότητα επιλέχθηκαν μέσα από άλλες λύσεις λόγω της απλότητας και της αμεσότητας μέσα από την αξιοποίηση των τυπογραφικών στοιχείων.

The succession of the distorted letters symbolizes the transition from disorder to normality. Furthermore, the selected colors highlight the earthy and warm tones of the humanitarian objective of the center.

Η διαδοχή από τα αλλοιωμένα γράμματα στην ορθή γραφή συμβολίζει αυτή την μετάβαση από την διαταραχή στην κανονικότητα. Τα χρώματα που επιλέχθηκαν δίνουν επιπλέον μια πιο «γήινη» και ανθρώπινη προσέγγιση στην ταυτότητα του θεραπευτικού κέντρου.

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