brand.new

tinos project

packaging
identity
2018

IDENTITY
PACKAGING
INDUSTRIAL DESIGN
CONCEPT

The Tinos Project is a self-initiated project, which centers on rethinking traditional products’ packaging design. The initial idea was to develop a product family fundamentally designed to incorporate references to the local identity and the traditional production process.

Our aim was a complete overhaul for each product, so as to rethink, not only the graphic design elements of the packaging, but rather its shape and feel as well.

Tinos island was chosen as a place to provide, besides the specific local products, several stimuli for this creative process.

Five products were designed for this project.

raki

For this alcoholic beverage we came up with a premium bottling experience. Through extensive research in distillation we schematically depicted the process of converting solid matter (grapes) into gaseous and then liquid form.

Such a concept is derived from the use of a compostable, sugar cane based material, whose fluctuating forms symbolize the distillation process.

In this emphatic design we aimed at a simple typographic rendition that would be coherent throughout the product range.

artichokes in olive oil

A combination of two materials was a paramount principle for the artichoke packaging. This decision appears cohesively throughout this visual identity.

The embossed shape in the pot’s lid is a direct reference to the artichoke itself.

The strainer, a surface separating the olive oil from the artichokes and keeping them afloat, was also a solution we came up with during the brainstorming phase.

Artichoke_central

kalathaki
cheese

The idea for the kalathaki cheese is found in the very process of its production, the traditional basket of Tinos.

The packaging is a combination of a special wrapping with rice paper and a shape reminiscent of a shell, emitting a sense of purity and order.

Τhe remaining design decisions fall in line with the rest of this identity’s essential ideas.

marzipans

The Tinos marzipans’ concept was to have a small packaging with reference to the characteristic pigeon houses found extensively across the island, while enabling multiple packagings to form a larger gift box together.

The materials selected were bepulp and thick rice paper.

marzi_central

lasagne

Τhe fundamental idea for the lasagne packaging came from the very way of producing this hand-made pasta.

Thus, on the packaging, we placed the drying stick of the pasta in relief, and the window-cutter in the shape of hanging pasta.

Αpart from being an aesthetic reference, we have found that the embossed stick at the top of the triangular packaging also functions well as a small grip, which adds to the consumer’s haptic experience with the product.

typography

To complement the visual identity we also designed a custom typeface specifically for this project.

This typeface derives from ancient and archaic writings that can be found in various historic relics of Tinos.

While carrying a strong heritage, it also varies in contemporary geometry to create and promote a fresh look that bonds well together with the rest of the series’ concept.

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