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tinos project

tinos project

packaging
identity
2018

σχεδιασμός
ταυτότητας
προϊόντος
2018

The Tinos Project is a self-initiated project, which centres around rethinking traditional products’ packaging design. The initial idea was the development of a product family fundamentally designed to incorporate references of the local identity and the traditional production process.

To tinos project είναι μια πρωτοβουλία για το σχεδιασμό συσκευασιών παραδοσιακών προϊόντων. Βασική ιδέα ήταν η δημιουργία μιας σειράς προϊόντων που θα ενσωματώνουν στο σχεδιασμό τους αναφορές στη ταυτότητα του τόπου τους και στη διαδικασία παραγωγής.

Our aim was a complete overhaul for each product, so as to rethink, not only the graphic design elements of the packaging, but rather the shape and feel as well.

Θέλαμε όμως αυτό να γίνει περισσότερο σε επίπεδο γενικού σχήματος, παρά εικονογραφικά ή περιγραφικά.

Tinos island was chosen as a place to provide, besides the specific products originally produced, several triggers for this creative process.

Η Τήνος επιλέχθηκε ως ένας τόπος που παρέχει, εκτός από τα συγκεκριμένα προϊόντα που πρωτογενώς παράγονται στο νησί, μια εκτεταμένη βάση αφορμών για αυτή τη δημιουργική διαδικασία.

Five products were designed for the project.

Για το project σχεδιάστηκαν 5 προϊόντα.

raki

ρακή τριπλής
απόσταξης

For this alcoholic beverage we came up with a premium bottling experience.Through extensive research in distillation we schematically depict the process of converting solid matter (grapes) into gaseous form and then liquid.

Για το προϊόν της ρακής θέλαμε μια εντελώς νέα φιάλη. Μελετώντας την διαδικασία της απόσταξης σκεφτήκαμε να αποδόσουμε γλυπτικά την διαδικασία της μετατροπής της στερεάς ύλης (σταφύλια) σε αέρια μορφή και έπειτα σε υγρή.

Such a concept is derived from the use of a compostable sugar cane base material which has an upward tendency through fluctuations to the transparent beverage container material.

Αυτό μας οδήγησε στο σχεδιασμό της βάσης από bepulp (υλικό από ίνες ζαχαροκάλαμου) με τις διακυμάνσεις που συμβολίζουν την άνοδο  προς το διάφανο υλικό-περιέκτη του ποτού.

In this emphatic design we aimed at a simple typographic rendition, that would be coherent throughout the product range.

Σε αυτόν τον εμφατικό σχεδιασμό θέλαμε μια απλή τυπογραφική απόδοση η οποία κρατήθηκε και στην υπόλοιπη σειρά των προϊόντων.

artichokes in olive oil

αγκινάρες σε ελαιόλαδο

A combination of two materials was a paramount principle for the artichoke packaging. This decision appears cohesively throughout this visual identity.

Για το προϊόν αυτό, ακολουθήσαμε την βασική αρχή του συνδυσμού των δύο υλικών και των αποφάσεων για την όλη ταυτότητα.

The embossed shape in the pot’s lid is a direct reference to artichoke itself.

Έπειτα αποφασίσαμε να ενσωματώσουμε την μορφολογία του σχήματος της αγκινάρας στο καπάκι του δοχείου.

The strainer, a surface that separates the olive oil from the artichokes keeping them afloat was also a solution we came up with during the brainstorming phase.

Στο αρχικό στάδιο του brainstorming επίσης σκεφτήκαμε το στραγγιστή, μια ιδέα που θα κρατάει το ελαιόλαδο στο δοχείο, φέρνοντας το προϊόν στην επιφάνεια.

 

Artichoke_central

kalathaki
cheese

τυρί καλαθάκι

The idea for kalathaki cheese is found in the very process of its production, the traditional basket of Tinos.

Για το τυρί η ιδέα ήταν η ίδια η διαδικασία παραγωγής του, στο παραδοσιακό καλαθάκι της Τήνου.

The packaging is a combination of a special wrapping with rice paper, with a shape that is reminiscent of a shell, emitting a sense of purity and order.

Τη φόρμα απ’το καλαθάκι την συνδυάσαμε με ένα ιδιαίτερο τύλιγμα με ριζόχαρτο το οποίο, εκτός από το ότι παραπέμπει σε όστρακο, δίνει μια αίσθηση καθαρότητας και τάξης

Τhe remaining design decisions fall in line with the rest of the identity’s essential ideas.

Οι επιλογές για τα υπόλοιπα μέρη του σχεδιασμού ακολούθησαν τις βασικές ιδέες της ταυτότητας.

marzipans

αμυγδαλωτά

Tinos marzipans’ concept was to have a small packaging with reference to the characteristic pigeon houses found extensively across the Island, meanwhile enabling multiple packagings to form a larger gift box together.

Οι βασικές επιλογές για τα αμυγδαλωτά Τήνου ήταν να έχουμε μια μικρή συσκευσία με αναφορές στο νησί και ταυτόχρονα να μπορεί σε συνδυασμό να σχηματίσει μια μεγαλύτερη συσκευασία -δώρου-.

The materials selected were bepulp and thick rice paper.

Τα υλικά που επιλέχθηκαν ήταν το bepulp και παχύ ριζόχαρτο.

marzi_central

lasagne

χειροποίητα ζυμαρικά

Τhe fundamental idea for packaging lasagne came from the very way of producing the hand-made pasta.

Στα ζυμαρικά βασική ιδέα ήταν η δημιουργία ένος γεωμετρικού σχήματος απ’τις αναφορές του νησιού που πάνω του να παραπέμπει στον τρόπο παραγωγής των χειροποίητων ζυμαρικών.

Thus, on the packaging, we placed the drying stick of the pasta in relief and the window-cutter in the shape of the hanging pasta.

Έτσι αποτυπώσαμε στη συσκευασία τη ράβδο στεγνώματος των ζυμαρικών σε ανάγλυφο και το παράθυρο-κοπτικό στο σχήμα των κρεμασμένων ζυμαρικών.

Αpart of being an aesthetic reference, we have found that the embossed stick at the top of the triangular packaging also functions well as a small grip, which adds to the consumer’s haptic experience with the product.

Εκτός από την αισθητική αναφορά, διαπιστώσαμε ότι το ανάγλυφο ραβδί στην κορυφή της τριγωνικής συσκευασίας λειτουργεί επίσης και ως μια μικρή λαβή, η οποία προσθέτει στην απτική εμπειρία του καταναλωτή με το προϊόν.

typography

τυπογραφία

To complement the visual identity we also designed a custom typeface specifically for this project.

Για το έργο, σχεδιάσαμε μια νέα γραμματοσειρά.

This typeface derives from ancient and Archaic writings that can be found in different historic relics of Tinos.

με αρχική αναφορά στην αρχαϊκή γραφή

While containing a strong heritage, it also varies in contemporary geometry to create and promote a fresh look that bonds well together with the rest of the series’ concept.

αλλά και πολλά οπτικά ιδιώματα που προέκυψαν στην συνέχεια από το περιορισμό της γεωμετρίας του τριγώνου και άλλες τάσεις ή ανάγκες, όπως η αναγνωσιμότητα των αριθμών για τη χωρητικότητα στις συσκευασίες κ.α.

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