brand.new

vci

vci

corporate identity
2014-2015

λογότυπο και
εταιρική ταυτότητα
2014-2015

VCI is a new cloud-based VoIP services provider. We designed the visual identity for them. A new company with such innovative services needed a bold and contemporary visual language in order to enhance their image and communicate their most important values.

H VCI είναι μια νέα εταιρεία παροχής VoIP υπηρεσιών για την οποία σχεδιάσαμε την εταιρική της ταυτότητα. Μια νέα εταιρεία με τόσο σύγχρονες υπηρεσίες χρειαζόταν μια στιβαρή και σύγχρονη οπτική γλώσσα ώστε να ενισχύσει την εικόνα της αλλά και να επικοινωνήσει τις πιο σημαντικές της αξίες.

When VCI contacted us, they not only wanted a design for their new corporate identity, but they were also searching for a way to communicate these values to the public through a unique approach.

Όταν η VCI ήρθε σε εμάς δεν ήθελε μόνο το σχεδιαστικό κομμάτι αλλά να βρούμε έναν τρόπο να επικοινωνούμε αυτές τις αξίες στον κόσμο απλά και αποτελεσματικά.

After the discussions we had with VCI, and following the extended research we performed in our office, we ended up with three main values that reflect accurately the VCI experience and service. We managed to communicate, visually and verbally, these values in a variety of implementations.

Μετά από συζητήσεις με την VCI και εκτεταμένη έρευνα στα γραφεία μας, καταλήξαμε σε τρεις βασικές αξίες που ανταποκρίνονται στην φυσιογνωμία της VCI. Καταφέραμε να επικοινωνήσουμε αυτές τις αξίες σε μια σειρά εφαρμογών.

Regarding the logo we wanted to visualize these three main values with just one shape; this shape is the powerful and stable triangle that is ready to thrive in any situation.

Το λογότυπο σχεδιάστηκε, και αυτό, σε αυτή την βάση των τριών αξιών, το σταθερό και δυναμικό τρίγωνο που είναι έτοιμο να προσαρμοστεί σε οποιαδήποτε κατάσταση.

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