visual identity

οπτική ταυτότητα

VUST is a new web hosting company that we named and designed a visual identity for -more applications are in development.

Our main aim was to give a modern feel to the company, focusing on the technology it employs and the competitive service it offers. We worked within a frame of options that highlight reliability, one key aspect of the company strategy.

Η VUST είναι μια νέα εταιρία hosting για την οποία βρήκαμε το όνομα, σχεδιάσαμε την οπτική ταυτότητα υπό ανάπτυξη είναι άλλες εφαρμογές της εταιρίας.

Κεντρικό σκεπτικό ήταν να αποδώσουμε μια σύγχρονη αίσθηση για τη νεοσύστατη υπηρεσίας τονίζοντας τον τεχνολογικό της χαρακτήρα και τις ανταγωνιστικές υπηρεσίες που παρέχει, μέσα σε ένα πλαίσιο επιλογών που στηρίζουν την έννοια της αξιοπιστίας, θεμελιώδες στοιχείο στη στρατηγική της VUST.

We also complemented this concept with new visual elements, as well as animation that strengthens the visual language and helps the new business turn these choices into a successful brand story. We are working on the website and on media campaigns to follow.

Συμπληρωματικά δημιουργήθηκαν οπτικά στοιχεία καθώς και animation που εμπλουτίζουν την οπτική γλώσσα και βοηθούν την νέα επιχειρηματική οντότητα να αξιοποιήσει και μετατρέπει αυτές τις σχεδιαστικές επιλογές σε brand story. Τέλος, υπό διαμόρφωση είναι η ιστοσελίδα καθώς καμπάνιες ενημέρωσης που θα χρησιμοποιηθούν στο επόμενο διάστημα.

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